Evoke International Design | MAIN ST. BREWING


Project Start: June 2012
Project Completion: June 2014
Size: 9,000 sq. ft.

Main St. Brewing is situated in the Brewery Creek neighbourhood of Mount Pleasant, Vancouver. The
brewery is located in ‘The Vancouver Brewery Garage’, constructed in 1913 on the former Doering
& Marstrand Brewery site adjacent to Brewery Creek. The area once dominated by tanneries & breweries, is now mostly covered over. It is a rare example of Mission Revival style architecture and is one of the few surviving industrial heritage buildings in the City, where there has been a rapid loss of industrial structures in recent years. It is also associated with several immediately adjacent buildings of historic value. The area is increasingly being recognized for its historical importance and in recent years has been commemorated with interpretive cairns and other efforts to mark the creek and former uses around it.

Based on the historical importance of the site the design agenda was to touch the space lightly by
combining the rawness of the existing exposed timber and brick structure with modern tasting room,
retail and brewhouse elements. The tasting room was designed to allow customers to appreciate the
30’ height warehouse ceilings with clerestory windows and exposed wood trusses. Custom concrete and wood communal tables provide a sleek aesthetic injection into the space. The entire
brewhouse is visible from the tasting room.

Evoke was also responsible for all branding and packaging, with the design of each of the core beers receiving a modern interpretation of an historical neighbourhood element.